The Associated Builders and Owners of Greater New York, Inc. (ABO) is a trade group that promotes the housing industry through education, advocacy, and setting professional standards. Chrein.com was brought in to create a clean and dynamic web presence, as well as an entire social media set-up (blog, Facebook, Twitter and Linked-in, all tied together so that blog posts appear everywhere), as well as new branding and corporate ID kit. The site also includes a Building Showcase area, where ABO members can post information and photos of their top projects.