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The conventional wisdom in website design used to be that people don't like to scroll down the page. The mantra was "keep it above the fold" - a term borrowed from the newspaper biz, where editors place the most important stories at the top of the front page. That's not the case anymore, at least in web design. And we have mobile devices to thank (or blame, if you prefer) for it. Phones have small screens, and scrolling is part of the deal - plus, it's just a swipe of a finger on a phone or tablet. This forced web developers to rethink the user experience, and it became vertical. This shift to vertical ushered in elements like the "sticky nav" (where a minimized version of the top navigation bar stays on screen as you scroll down) and the "hamburger menu" (the stacked horizontal-bar…  

Content has become more than just the words that visitors read on your pages. The words on your website are now a primary means by which people will find you online. So when we develop content for your website, we’re looking at both the turn of phrase and the return on your investment. Our Content Writing Service includes a full analysis of your current website’s content. We work closely with you to evaluate the structure and message of each page. And then we turn to SEO — Search Engine Optimization. We do a full analysis of your market and web traffic. We look at top pages, top search key phrases and current fac­tors contributing to search ranking, and establish a baseline on which to measure the success of the campaign. And then we re-write all website content, and create pa…