Up on the Farm

Farming looks mighty easy when your plow is a pencil, and you’re a thousand miles from the corn field.
-Dwight D Eisenhower.

It was a beautiful autumn Sunday at Crossroads Farm in Malverne, NY, where Chrein.com founder Lloyd Chrein volunteered as part of a hard-working crew at the annual Fall Festival, on October 16, 2016. A record crowd enjoyed live music, hayrides, a petting zoo and pumpkin painting – as well as local craft beer, and fresh farm goods in the farm stand. The event raised thousands of dollars for the non-profit farm.

Crossroads is a five-acre certified-organic farm located on Long Island just a few miles from the New York City line. It was owned and operated by the Grossman family for generations, before it was saved from condo development by the Nassau Land Trust. Its land now produces a bounty of organic crops, and it serves as a learning center for local students, and gathering spot for families and residents of all ages.

We are proud to support Crossroads Farm, as well as other causes that help the environment, and protect our health and well-being.

Photo caption: Lloyd Chrein (right) with Crossroads volunteer Beth Summerhayes, and NY State Senator Todd Kaminsky.

Here Comes the (Screenplay) Judge

For the fifth consecutive year, Lloyd Chrein has proudly served as a screenplay judge for the prestigious Austin Film Festival. This year, Lloyd critiqued nine original screenplays, written by screenwriters from around the world. Several of Lloyd’s recommendations made it into the final judging, which will take place at the festival, in Austin, Texas, from October 13 – 20, 2016.

Among Lloyd’s favorites were “The Circle Game”, a “singular love story”. Lloyd’s comment: “By far the best script I read this year – original, refreshing, smart, incisive, touching, moving. A superbly crafted story. You MUST move this into the next round!!” Another standout was the thriller “Bush Baby Summer”, of which Lloyd said, “The writer has assembled a strong and diverse ensemble of characters here. This would be a break out opportunity for a selection of young, male actors.”

Look out for both (hopefully, someday) in a theater near you!

Don’t Fear the Scroll

The conventional wisdom in website design used to be that people don’t like to scroll down the page. The mantra was “keep it above the fold” – a term borrowed from the newspaper biz, where editors place the most important stories at the top of the front page.

That’s not the case anymore, at least in web design. And we have mobile devices to thank (or blame, if you prefer) for it. Phones have small screens, and scrolling is part of the deal – plus, it’s just a swipe of a finger on a phone or tablet. This forced web developers to rethink the user experience, and it became vertical.

This shift to vertical ushered in elements like the “sticky nav” (where a minimized version of the top navigation bar stays on screen as you scroll down) and the “hamburger menu” (the stacked horizontal-bar nav icon). These and other elements became part of “responsive design” – where the website interface rearranges and resizes so you can view it in an optimal way on a mobile device.

Search Engine Optimization (SEO) was another factor in this shift to scrolling. Back in the day, it used to be okay to have a way-cool Flash animation as the only feature on your home page. Over the years, Google changed all that – with its bots seeking out relevant, and fresh, content on your home page. So developers sought to place keyword-rich text and properly tagged headings and images.

And larger desktop screens also played a part. There was simply more real estate to fill, presenting options and challenges. Couple that with the need to design so that the large desktop view can elegantly size down to an attractive and usable mobile view. There’s a lot going on!

The net effect is that today’s websites fill the screen and they scroll. Users have come to know and expect that more content lies below. So when thinking about the look and user interface of your next website… don’t fear the scroll!

Posted by: Chrein.com Categories: Design

Content Contains New Content

Content has become more than just the words that visitors read on your pages. The words on your website are now a primary means by which people will find you online. So when we develop content for your website, we’re looking at both the turn of phrase and the return on your investment.

Our Content Writing Service includes a full analysis of your current website’s content. We work closely with you to evaluate the structure and message of each page. And then we turn to SEO — Search Engine Optimization. We do a full analysis of your market and web traffic. We look at top pages, top search key phrases and current fac­tors contributing to search ranking, and establish a baseline on which to measure the success of the campaign.

And then we re-write all website content, and create page title tags, meta tags, alt tags for so that your site is reads well, delivers your message clearly, and is primed and ready for optimal search-engine indexing.

Chrein.com has been serving clients’ web design and
development, online and print marketing and advertising,
print brochure and direct mail design, and video production
needs since 1995. We bring a wealth of experience to the
table, and we always keep an eye on what is coming next.