Tips for Increasing Clicks (and Calls)

When we help a client plan and design a new website, the big goals are generally to make the site mobile responsive and search-engine friendly. But there are a couple of more subtle considerations that can make a big difference – and can translate into more clicks, calls and new business.

Clear Calls-To-Action
Some website visitors like to explore – to delve into a few of your top pages and perhaps beyond. Others come to get your contact info and get out. And still others look for direction. They gaze at your site and then ask themselves, “What next?”

The answer is a clear “Call-to-Action”. A big button, for example, that says “Contact Us Now” or “Speak to a Representative”. These turn window-shoppers into buyers. So make sure you use buttons on your pages to prompt visitors to click-through. Use them throughout your site to help guide visitors to what they should do next.

Visual Hierarchy

Newspapers (and news sites) put the big news up top – “above the fold” (or “above the scroll”) – and the lesser stuff down below. This lets readers know what the editors think is most important. It also grabs attention, and “sells” the news (and the newspapers).

The same principal applies to your website. It’s why most website home pages these days feature a “hero” image or slider and the top, generally with large call-out headlines and links. It lets visitors know what is most important – whether it’s a key service you provide, or a recent accomplishment you want to promote.

Consider applying this principal on all pages of your site – using large, clear headlines and top paragraphs that clearly describe the focal point of the page. And remember: clarity = comfort = clicks!

Our Small Part in Saving the Earth

Chrein.com is proud to be one of many forward-thinking partners and participants who are helping the “Mother Earth Project” – an “An Environment-Saving Global Initiative, Celebrating and Certifying Sustainability”. The project is focused on celebrating and certifying the small and large tasks each of us take to recycle, save energy, minimize pollution, and reduce our carbon footprint. The hope is by creating a greater collective awareness, we will accelerate the activities necessary to save the environment, and preserve the planet for future generations.

Mother Earth Project is spearheaded by our friend and long-time client, Barton Rubenstein of Rubenstein Studios in Maryland. Barton, an internationally renowned sculptor and public artist, created the “Mother Earth” award – a monumental five-meter high sculpture/award with the likeness of the human profile. This award is conceived as a way to incentivize countries to participate in stopping and reversing climate change, and thus preserve the environment. The idea is that each participating country will place the Mother Earth Award in their capital city, showing their commitment to this cause and as a symbol of solidarity.

Barton also runs the “Humans of Mother Earth” page on Instagram, where he celebrates the achievements and efforts – large and small- of people who want to help the Earth. Please visit, follow and, if you are inspired, participate!

Up on the Farm

Farming looks mighty easy when your plow is a pencil, and you’re a thousand miles from the corn field.
-Dwight D Eisenhower.

It was a beautiful autumn Sunday at Crossroads Farm in Malverne, NY, where Chrein.com founder Lloyd Chrein volunteered as part of a hard-working crew at the annual Fall Festival, on October 16, 2016. A record crowd enjoyed live music, hayrides, a petting zoo and pumpkin painting – as well as local craft beer, and fresh farm goods in the farm stand. The event raised thousands of dollars for the non-profit farm.

Crossroads is a five-acre certified-organic farm located on Long Island just a few miles from the New York City line. It was owned and operated by the Grossman family for generations, before it was saved from condo development by the Nassau Land Trust. Its land now produces a bounty of organic crops, and it serves as a learning center for local students, and gathering spot for families and residents of all ages.

We are proud to support Crossroads Farm, as well as other causes that help the environment, and protect our health and well-being.

Photo caption: Lloyd Chrein (right) with Crossroads volunteer Beth Summerhayes, and NY State Senator Todd Kaminsky.

Here Comes the (Screenplay) Judge

For the fifth consecutive year, Lloyd Chrein has proudly served as a screenplay judge for the prestigious Austin Film Festival. This year, Lloyd critiqued nine original screenplays, written by screenwriters from around the world. Several of Lloyd’s recommendations made it into the final judging, which will take place at the festival, in Austin, Texas, from October 13 – 20, 2016.

Among Lloyd’s favorites were “The Circle Game”, a “singular love story”. Lloyd’s comment: “By far the best script I read this year – original, refreshing, smart, incisive, touching, moving. A superbly crafted story. You MUST move this into the next round!!” Another standout was the thriller “Bush Baby Summer”, of which Lloyd said, “The writer has assembled a strong and diverse ensemble of characters here. This would be a break out opportunity for a selection of young, male actors.”

Look out for both (hopefully, someday) in a theater near you!

Chrein.com has been serving clients’ web design and
development, online and print marketing and advertising,
print brochure and direct mail design, and video production
needs since 1995. We bring a wealth of experience to the
table, and we always keep an eye on what is coming next.