Up on the Farm

Farming looks mighty easy when your plow is a pencil, and you’re a thousand miles from the corn field.
-Dwight D Eisenhower.

It was a beautiful autumn Sunday at Crossroads Farm in Malverne, NY, where Chrein.com founder Lloyd Chrein volunteered as part of a hard-working crew at the annual Fall Festival, on October 16, 2016. A record crowd enjoyed live music, hayrides, a petting zoo and pumpkin painting – as well as local craft beer, and fresh farm goods in the farm stand. The event raised thousands of dollars for the non-profit farm.

Crossroads is a five-acre certified-organic farm located on Long Island just a few miles from the New York City line. It was owned and operated by the Grossman family for generations, before it was saved from condo development by the Nassau Land Trust. Its land now produces a bounty of organic crops, and it serves as a learning center for local students, and gathering spot for families and residents of all ages.

We are proud to support Crossroads Farm, as well as other causes that help the environment, and protect our health and well-being.

Photo caption: Lloyd Chrein (right) with Crossroads volunteer Beth Summerhayes, and NY State Senator Todd Kaminsky.

Here Comes the (Screenplay) Judge

For the fifth consecutive year, Lloyd Chrein has proudly served as a screenplay judge for the prestigious Austin Film Festival. This year, Lloyd critiqued nine original screenplays, written by screenwriters from around the world. Several of Lloyd’s recommendations made it into the final judging, which will take place at the festival, in Austin, Texas, from October 13 – 20, 2016.

Among Lloyd’s favorites were “The Circle Game”, a “singular love story”. Lloyd’s comment: “By far the best script I read this year – original, refreshing, smart, incisive, touching, moving. A superbly crafted story. You MUST move this into the next round!!” Another standout was the thriller “Bush Baby Summer”, of which Lloyd said, “The writer has assembled a strong and diverse ensemble of characters here. This would be a break out opportunity for a selection of young, male actors.”

Look out for both (hopefully, someday) in a theater near you!

Content Contains New Content

Content has become more than just the words that visitors read on your pages. The words on your website are now a primary means by which people will find you online. So when we develop content for your website, we’re looking at both the turn of phrase and the return on your investment.

Our Content Writing Service includes a full analysis of your current website’s content. We work closely with you to evaluate the structure and message of each page. And then we turn to SEO — Search Engine Optimization. We do a full analysis of your market and web traffic. We look at top pages, top search key phrases and current fac­tors contributing to search ranking, and establish a baseline on which to measure the success of the campaign.

And then we re-write all website content, and create page title tags, meta tags, alt tags for so that your site is reads well, delivers your message clearly, and is primed and ready for optimal search-engine indexing.