Helping Clients Weather a Natural Disaster

Over the past two weeks, two of our long-time clients and friends found themselves directly in the path of Hurricane Irma. We were grateful to be able to help them get through the storm and the aftermath in ways that we could.

Blanchards Restaurant (https://blanchardsrestaurant.com), located on the beautiful island of Anguilla, was directly in the path of this massive and powerful hurricane. The island was devastated. Melinda and Bob Blanchard contacted as soon as they could, and we sprang into action to set up a donation page. We worked with their longtime designer, Denise Cupoli to code, program and establish links to the page. We then set up a Google AdWords campaign for “Anguilla Hurricane Relief”. And we continued to work with Mel to respond to any questions that people had when making donations. The result: Blanchards raised more than $500,000 to help rebuild Anguilla. They began using the money to purchase and import generators.

To contribute to the Blanchards Hurricane Relief fund, please Click Here.

HLB Gravier (http://hlbgravier.com), an accounting company located in Miami, FL, was put out of commission during the storm. We stayed in constant contact with managing partner Lenny Gravier, posting updates on the site for his employees and clients. His office building finally opened on Thursday, September 14. We then posted a pop-up news alert instructing clients that “The IRS Gives Tax Relief to Victims of Hurricane Irma” – a big relief to people in the area who need to concentrate on putting their lives and their homes back together.

Our best wishes go out to everyone affected by the storm.

Tips for Increasing Clicks (and Calls)

When we help a client plan and design a new website, the big goals are generally to make the site mobile responsive and search-engine friendly. But there are a couple of more subtle considerations that can make a big difference – and can translate into more clicks, calls and new business.

Clear Calls-To-Action
Some website visitors like to explore – to delve into a few of your top pages and perhaps beyond. Others come to get your contact info and get out. And still others look for direction. They gaze at your site and then ask themselves, “What next?”

The answer is a clear “Call-to-Action”. A big button, for example, that says “Contact Us Now” or “Speak to a Representative”. These turn window-shoppers into buyers. So make sure you use buttons on your pages to prompt visitors to click-through. Use them throughout your site to help guide visitors to what they should do next.

Visual Hierarchy

Newspapers (and news sites) put the big news up top – “above the fold” (or “above the scroll”) – and the lesser stuff down below. This lets readers know what the editors think is most important. It also grabs attention, and “sells” the news (and the newspapers).

The same principal applies to your website. It’s why most website home pages these days feature a “hero” image or slider and the top, generally with large call-out headlines and links. It lets visitors know what is most important – whether it’s a key service you provide, or a recent accomplishment you want to promote.

Consider applying this principal on all pages of your site – using large, clear headlines and top paragraphs that clearly describe the focal point of the page. And remember: clarity = comfort = clicks!

Our Small Part in Saving the Earth

Chrein.com is proud to be one of many forward-thinking partners and participants who are helping the “Mother Earth Project” – an “An Environment-Saving Global Initiative, Celebrating and Certifying Sustainability”. The project is focused on celebrating and certifying the small and large tasks each of us take to recycle, save energy, minimize pollution, and reduce our carbon footprint. The hope is by creating a greater collective awareness, we will accelerate the activities necessary to save the environment, and preserve the planet for future generations.

Mother Earth Project is spearheaded by our friend and long-time client, Barton Rubenstein of Rubenstein Studios in Maryland. Barton, an internationally renowned sculptor and public artist, created the “Mother Earth” award – a monumental five-meter high sculpture/award with the likeness of the human profile. This award is conceived as a way to incentivize countries to participate in stopping and reversing climate change, and thus preserve the environment. The idea is that each participating country will place the Mother Earth Award in their capital city, showing their commitment to this cause and as a symbol of solidarity.

Barton also runs the “Humans of Mother Earth” page on Instagram, where he celebrates the achievements and efforts – large and small- of people who want to help the Earth. Please visit, follow and, if you are inspired, participate!

Up on the Farm

Farming looks mighty easy when your plow is a pencil, and you’re a thousand miles from the corn field.
-Dwight D Eisenhower.

It was a beautiful autumn Sunday at Crossroads Farm in Malverne, NY, where Chrein.com founder Lloyd Chrein volunteered as part of a hard-working crew at the annual Fall Festival, on October 16, 2016. A record crowd enjoyed live music, hayrides, a petting zoo and pumpkin painting – as well as local craft beer, and fresh farm goods in the farm stand. The event raised thousands of dollars for the non-profit farm.

Crossroads is a five-acre certified-organic farm located on Long Island just a few miles from the New York City line. It was owned and operated by the Grossman family for generations, before it was saved from condo development by the Nassau Land Trust. Its land now produces a bounty of organic crops, and it serves as a learning center for local students, and gathering spot for families and residents of all ages.

We are proud to support Crossroads Farm, as well as other causes that help the environment, and protect our health and well-being.

Photo caption: Lloyd Chrein (right) with Crossroads volunteer Beth Summerhayes, and NY State Senator Todd Kaminsky.