When we help a client plan and design a new website, the big goals are generally to make the site mobile responsive and search-engine friendly. But there are a couple of more subtle considerations that can make a big difference – and can translate into more clicks, calls and new business.

Clear Calls-To-Action
Some website visitors like to explore – to delve into a few of your top pages and perhaps beyond. Others come to get your contact info and get out. And still others look for direction. They gaze at your site and then ask themselves, “What next?”

The answer is a clear “Call-to-Action”. A big button, for example, that says “Contact Us Now” or “Speak to a Representative”. These turn window-shoppers into buyers. So make sure you use buttons on your pages to prompt visitors to click-through. Use them throughout your site to help guide visitors to what they should do next.

Visual Hierarchy

Newspapers (and news sites) put the big news up top – “above the fold” (or “above the scroll”) – and the lesser stuff down below. This lets readers know what the editors think is most important. It also grabs attention, and “sells” the news (and the newspapers).

The same principal applies to your website. It’s why most website home pages these days feature a “hero” image or slider and the top, generally with large call-out headlines and links. It lets visitors know what is most important – whether it’s a key service you provide, or a recent accomplishment you want to promote.

Consider applying this principal on all pages of your site – using large, clear headlines and top paragraphs that clearly describe the focal point of the page. And remember: clarity = comfort = clicks!